Campaign Objective
The goal of this campaign was to generate high-quality leads, boost sales, and increase overall brand awareness with a limited advertising budget.
My Role & Strategy
Conducted audience research and defined the right customer segments.
Developed engaging creatives & persuasive ad copies tailored to audience behavior.
Implemented Pixel & Conversion API for accurate tracking.
Executed A/B testing with different ad formats (carousel, video, single image).
Optimized budget and scaled the best-performing ads to maximize results.
The Results
Increased product sales by 90% within the first month.
Generated hundreds of qualified leads at a reduced cost per lead.
Achieved high ROI with efficient budget allocation.
Strengthened the brand’s online presence and customer engagement.
Key Takeaway
This campaign proved that with the right mix of targeting, creative strategy, and optimization, even a limited budget can deliver outstanding business results.