Status:
Completed
Client:
Impresia
Location:
Mirpur 1
I implemented Google Tag Manager (GTM) to streamline tracking and analytics for businesses, ensuring smooth data flow without constant code changes.
My Role:
Set up and configured Google Tag Manager container across websites.
Integrated Google Analytics 4 (GA4), Google Ads Conversion Tracking, and remarketing tags.
Created custom events and triggers for clicks, form submissions, and user interactions.
Implemented eCommerce tracking to measure product views, add-to-cart, and purchases.
Ensured proper debugging and testing with GTM preview mode for 100% accuracy.
This allowed clients to track user behavior more effectively, improve advertising performance, and make data-driven marketing decisions.
